It can confidently be said that artificial intelligence has “won the hearts” of marketers and ordinary people around the world. AI assistants pleasantly surprise modern brands and businesses with their advertising creatives and are considered the number one web technology that “saves” from a lack of insights. Why? It’s simple. “Digital” creativity can always be controlled, supplemented, or corrected by a human, which means all that is needed from an AI assistant is to receive a ready-made idea. It will be easier to build on it when there is a need for promotion through marketing PPC efforts.

For most IT specialists, the use of AI solutions in everyday work has become a normal and logical decision. The online machine can create content, conduct analytics, and also create more creative, interesting, tolerant, and extraordinary advertising creatives according to the brand’s niche work. At the same time, even the competent Digital Marketing Agency Elit-Web uses an AI assistant for various purposes in marketing promotion of modern brands, as it simplifies, facilitates, and structures many important optimization processes.

What types of businesses can comfortably use current AI tools?

As soon as a brand decides to present itself in a “new light”, stand out from the “gray mass”, and show some innovations to experienced consumers and a new target audience, it needs to undertake, search for, and activate new ideas. Creating and searching for insights can sometimes be very exhausting, so using AI efforts is a good idea. This will not only facilitate PPC advertising management but also contribute to the development of advertising creatives that are as close to realistic as possible.

Developing various creatives through artificial intelligence not only saves time but also provides pleasant bonuses — ideas, insights, concepts, and new plans that can be used in the future as a starting point for creating real creative “marketing masterpieces”. Usually, the most popular are those illustrations and images visualized in several formats — in 2D or 3D. They have three-dimensional shapes, provide multilayering, and show a high level of detail.

These formats are especially relevant for advertising campaigns in the following industries, niches, and business directions:

1. Automobiles. People, clients, and ordinary consumers are already tired of looking at regular widescreen photos when choosing vehicles. Thanks to artificial intelligence, it is possible to show 3D versions with detailed visualization. Because the client can examine the car down to the smallest details, they can clearly understand whether it suits them.
2. Real estate. This field deserves special attention. After all, huge amounts of money are involved in this industry. Therefore, choosing an apartment, cottage, mansion, house, or any plot is better done through three-dimensional clear photographs where every scratch, bulge, unevenness, etc., is visible.
3. Fashion. This area also cannot do without “deep” data visualization. When choosing clothing, shoes, or cosmetics, every detail is usually important for people (tailoring, choice of threads or accessories, prints, fabrics, etc.). Therefore, visualization through AI is an excellent opportunity to showcase the design and every aspect of an item.
4. Furniture. In this industry, clarity is indispensable. Thanks to an AI assistant, it is possible not only to choose furniture items for the home but even to arrange them in 3D format (there are special programs that allow filling the space of any room and visualizing it as the future owner-client wants).
5. Jewelry niche. When it comes to the smallest details where miniaturization excels, potential clients need to examine jewelry and accessories under a “special magnifying lens”. Thanks to AI technology, it is possible to create not only jewelry designs but also widescreen 3D illustrations for online stores that allow seeing the “depth” of jewelry.
6. Other industries. AI assistants for creating advertising creatives, filling resources with visual content, and developing new insights are not only needed but also important to use. AI tools can help with insights in such fields and directions as electronics (smartphones, laptops), interior design (visualization of houses, different spaces), IT programming (creating creatives for new programs, applications), and many others.

When asking the question “is it worth it?”, it is important to clearly understand that “yes, definitely it is”. Especially since an AI assistant can see any specific business quite differently. The fact is that a brand through the eyes of artificial intelligence can be completely different from what a person sees. Differences can be in textures, shades, fancy shapes, etc. Therefore, it is worth considering ideas from AI to create the best advertising that will catch, engage, and attract Internet users and transform them into real clients.