Companies strive for success through their ability to effectively provide desired goods and services to their targeted audience. Repeat customers who are familiar with a company may overlook a business’ physical appearance due to their brand loyalty and previous satisfaction. However, curb appeal is imperative when it comes to attracting passersby who may be unfamiliar with your company. Storefronts that are grungy, dilapidated or unwelcoming may deter potential customers from entering your business. Following a few simple steps can help ensure that your company portrays the correct message.
1. Accentuate Architectural Design
Companies located in outdoor retail centers or design districts often exhibit a “cookie-cutter” appearance. This typically causes businesses to lack a sense of individuality. The creative use of lighting is an excellent way to draw one’s attention to corbels, intricate archways, windows and other features. Balanced doors can help create an appealing and grandeur aesthetic, and they can easily be purchased from companies such as dawson doors New York.
2. Incorporate Unique Signage
Logos should be strategically placed on windows, doors and overhead signage. Not only will this aid in increasing brand awareness, but it will also help serve as a distinguishing focal point. Whether you use neon lighting, multi-dimensional lettering or other graphics, it is imperative that they are clearly visible and are correctly proportioned. Signage should be used to pique customer interest and create more foot traffic.
3. Utilize Color Contrast
Neutral color palettes such as white, cream and beige are ideal when looking to portray a clean, bright and welcoming exterior. Using darker hues on door frames, window shutters and fixtures can create an elegant color contrast. Incorporating splashes of color can be a fun and creative way to stand out amongst the sea of other establishments. For those individuals that wish to make more of a statement, bold colors can be used in lieu of lighter colors.
Enhancing curb appeal can easily be accomplished by utilizing a few creative techniques.