Many people who are in sales or want a career in sales consider working in the auto industry. Since many of these jobs pay on commission, being a car salesperson has the potential for a good income. However, it’s not the right career choice for everyone. If you’re considering working in this industry, you may want to consider whether you have what it takes to succeed.
Listening to Customers
Although your ultimate goal is to make a sale, you have to be able to listen to what your customer needs. For example, the needs of a mom with three kids are going to be much different than the needs of a single college graduate. It’s important to find out not only what type of care a person wants, but also how that car is going to fit into their lifestyle. Before you fill up that Chrysler job application, consider whether you have this essential skill.
Establish Rapport Quickly
When you meet with a potential customer, you have to connect with them in order to make a sale. Many people have this skill naturally, but it can be learned and improved over time. Establishing rapport means taking a genuine interest in your customers and taking the time to learn what they need and provide it with your knowledge base.
Knowledgeable in the Auto Industry
Ultimately, people want to purchase a vehicle from someone who knows cars well. Many car dealerships provide excellent training to their employees in order to prepare them to answer any and all questions about cars. However, you can do your own research as well. Product knowledge is incredibly important in this field, so make sure you’re familiar with the dealership’s models and services. If you don’t know the answer to a question, you’ll want to ensure that you can find someone who does.
Comfortable with Technology
Since many cars are shipped in from other dealerships or customized to certain specifications, you’ll need to be knowledgeable about how to use the programs required for your job. Also, many cars today have high-tech systems installed. You’ll have to be able to discuss those systems with customers and help them pair their phones and program preferences into the car. This can be a challenge if you’re not tech-savvy, so make sure that you learn this before entering the field.
Committed to Customer Service
As well as listening to your customers, you want to make sure that you go the extra mile for your customers. Not only will this help you make the sale, you’ll also have better success over time and receive referrals from your customers. Many car salespeople rely on the referrals they receive so make sure that you have this ability or can develop it over time.
These are some of the basic skills needed in order to succeed as a car salesperson, but keep in mind that the requirements in this field can often be developed or learned. Take some time to evaluate your skills and pick up what you need before starting this job.