Growing a construction business comes down to generating leads, giving project bids, and locking in clients. Although this may sound relatively straightforward, if you don’t know how to develop an online presence, you may be doomed from the start.
In the modern business world, learning how to generate construction leads means learning the ropes of digital marketing. More than 88% of consumers rely on online research to choose the best products or services for their needs. Simply put, if your construction business isn’t represented online, you won’t be able to keep up with your competitors.
We want to prevent that from happening. Keep reading for our top four tips on how to generate more leads.
- Optimize Your Website for Mobile Devices
First, recognize that a huge majority of your website visitors will be using mobile devices. Roughly 81% of Americans own smartphones, and most of them use them for everything, including researching local construction companies.
As such, your website needs to be optimized for mobile devices to ensure it loads properly. Otherwise, mobile users will quickly become frustrated with slow load times and poorly formatted content.
- Develop a Blog for Your Website
One of the best ways to connect with potential customers and establish yourself as an authority is by creating content. Primarily, this means building a blog for your website and filling it with valuable, informative, and engaging articles.
Talk to consumers about their needs and provide the information they want and need. This includes things like:
- DIY tips
- How to save money on contracting costs
- How to find the best local contractors
- Home maintenance tips
- Basic tools every homeowner should own
- And more
Show consumers that you care about their well-being, regardless of if they’re hiring you or not.
- Perfect Your Local SEO
Learning how to get construction leads from organic online traffic is vital for your success. When someone in your area Googles “contractors near me,” your website must come up at the top of the search results pages. For this to happen, you must perfect your website SEO.
Search engine optimization is the coding used by search engines to find relevant content online. This includes products, services, videos, images, information, and more. If you don’t know much about SEO coding, we highly recommend hiring an SEO agency to help you generate more contractor leads.
- Build a Social Media Presence
Last, turn to social media for your lead generation marketing. Social media consists of widely used platforms like Facebook, Instagram, Tik Tok, Twitter, YouTube, Pinterest, and more. We recommend starting with Facebook and then branching out to Instagram, YouTube, and whatever other platforms your target market uses.
Create a business profile and post engaging content. This can include articles from your blog, videos, memes, pictures, and anything else that’s relevant to your business. The goal is to expand your brand awareness and generate more construction leads in your community.
You can also pay for social media ads. These allow you to choose a specific daily advertising budget and a target audience based on certain demographics. Just as importantly, social media ads provide feedback to help you better understand your target audience and your marketing efficacy.
Want to Generate More Construction Leads?
If you’re looking to increase your impact in the community and grow your business, you must focus on getting construction leads. We can help.
If you’re looking for more information than what’s provided in this guide, be sure to check out some of our other articles before you go. We specialize in helping entrepreneurs like you market their business, earn more money, and make informed decisions.