In today’s market, online visibility is a critical part of your business’s overall survival. People spend an average of 6 hours a day in front of a screen, so failing to show up on Google search results is missing a huge opportunity for business. If your online visibility could use some work, then here are some of the best tips for boosting your online presence.
Build a Strong Website
The first step is having a strong website for visitors to land on. Within the first several seconds, website visitors should be able to tell what kind of services you offer, and where you’re located. If you’ve never designed a website before, don’t worry. There are plenty of websites that guide you through the setup process entirely free, with easy drag and drop builders that require zero HTML knowledge.
Optimize Your Site With SEO
Once your website is ready to go, you should make sure that it’s sprinkled with all the right keywords. Keywords are what tell Google to go to your site when a user types in certain search terms. For example, if someone is looking for a plumber, you should make sure that your website is full of keywords associated with that search. There are many keyword tools that can help you determine the best ones to choose for your industry.
Start a Blog
Once upon a time, a blog was used for sharing your favorite recipes and commenting on fashion. However, now blogging is considered a critical part of an online marketing strategy. When a Google user types in a question and your blog comes up as an authoritative source for an answer, it gives your business credibility. Start a blog on whatever it is that your business provides. Whether it’s legal services, or you’re an esthetician, starting a blog that offers valuable, shareable, and free information is a great way to build a following and attract people to your website.
Use Social Media Wisely
Nowadays, more and more people turn to social media to connect with their favorite brands. Unlike traditional advertising channels, social media gives customers the opportunity to directly interact with businesses. Building a large following on social media, provide social proof that you are a reliable business. Psychologically, when people see that your business profile has a significant amount of fans, then they’re much more likely to consider hiring you for your services or products.
Pay Attention to Reviews
Reviews are an important part of your online presence, and you should pay attention to them. Make sure that you respond to both positive and negative reviews since Google favors Google business profiles with high response rates. Encourage your customers to leave you reviews, since the more reviews you have, and the more of a digital footprint you’ll leave on Google for potential clients to find you.