Running a small business these days is easier than ever before. The tools that small business owners have at their fingertips make it possible to turn their “David and Goliath” story into a real chance for victory. Website development, social media and micro-run printing providers have sprung up in support of the small business owners. It makes no difference if you are in America’s Sailing Capital and need a full service print shop Annapolis MD style, or in the Golden State seeking a web designer who understands the intricacies of surfing.
Leveling the Playing Field
Think about how different things are today for the small businessman than they were just 25 years ago. Before the Web transformed small business, keeping up with the big companies was a struggle. Without the funding, access to resources and marketing reach, it was almost impossible for smaller companies to get a foothold.
Technology and the instant global communication provided by the Web has opened many doors to the small entrepreneur. Limited funds, one or a few employees and working from a virtual office space has little effect on how well the business does. Now, individuals with the determination to make their dreams a reality can succeed, and they can also give big corporations a run for their money.
Small business owners today can create their dreams through a mix of grit, luck and creativity. With the ability to “think outside the box,” they can often outmaneuver big companies that have to cut through layers of bureaucracy before they can change direction. A small business can enjoy the benefits of the established Internet infrastructure while exercising the freedom to try new ideas and see what works.
Business people can dream big and stay small. If the owner dreams of building a corporate giant, that is a possibility, too. Anything can happen in today’s fantastic business world, and all it takes is a willingness to try.