Close Menu
    Facebook
    BakensteinBakenstein
    • Home
    • Business
    • Career
    • Finance
      • Copay Assistance
      • Loans
      • Insurance
      • Money Management
      • Investments
      • Make Money
      • Money
      • Saving Tips
    • Home Improvement
      • Bathroom Remodeling
      • Home Decor
      • HVAC
      • Home Maintenance
      • Outdoor Living
      • Plumbing
      • Roofing
    • Law
      • Car Accident Lawyer
      • Criminal Law
      • Family Law
      • Personal Injury law
      • Real Estate Law
    • Real Estate
    • Technology
    BakensteinBakenstein
    Home»Marketing»The Evolution of Outdoor Advertising
    Marketing

    The Evolution of Outdoor Advertising

    June 2, 2020Updated:August 3, 202403 Mins Read

    Billboards have lined the highways and byways around the globe for a long time. They’ve proclaimed the miracles made possible with products ranging from toothpaste to political candidates. Prior to the advent of television, they ranked next to newspapers and magazines as the vehicle of choice for advertisers in every conceivable business. Doubtlessly, their unmistakable profile will be alongside the roads long into the future.

    The Evolution of Outdoor Advertising

    Technology Brings Changes

    Today, the application of large format LED screen technology, computers and the internet has breathed fresh life into outdoor marketing. Advertisers can now dynamically select the audience they want to reach and tailor content while tracking effectiveness in near real-time. Utilizing the best digital signage software available the message can be changed at the push of a button. The content of advertisements is no longer bound by the limitations of a static display. Dynamic content up to and including full-motion video are among the available tools for advertisers.

    Adjustments in Pricing

    Not surprisingly, the ability to alter the contents on a digital sign immediately has altered the dynamics of pricing in this industry. Prior to digital signage, only one advertiser could occupy any given billboard location at a time. The introduction of a shortened time interval variable has changed the market dramatically. Outdoor advertising asset owners can now leverage their real estate by dicing up screen time among many advertisers. Some versions of time-of-day pricing structures are sure to emerge as a result.

    Future Trends Developing

    Perhaps the most fascinating aspect of these developments is what lies ahead. Programmatic is the watchword. By tapping existing data streams about consumer behaviors, locations and habits the technology is rapidly enabling businesses to target hyper-specific audiences with advertising messages. Imagine that advertisers may soon be able to competitively bid, in real-time, on billboard space in the vicinity of a mobile phone user’s location based on that specific user’s recent digital activity.

    Soon, auto dealerships in a metropolitan area may bid against each other for digital billboard space based on specific consumer data. Consider a person who has recently searched for new cars on her laptop or phone and, based on GPS data, it is also known that she commutes to and from work consistently along a given route. The auto dealerships could bid competitively for digital ad space along her route to and from work. A similar system is already in place for online advertisers who bid on specific search terms or phrases. Extending this practice to outdoor advertising appears to be an inevitable trend.

    Recent rapid evolution in the outdoor digital advertising industry reflects adaptations to technological progress. It seems clear that the trend toward linking together consumer data and using it to steer ad choices is gaining ground. The day may soon arrive when personalized advertising becomes the norm. Privacy concerns aside, the effectiveness of this strategy is indisputable.

    Also Read:

    1. 7 Advertising Tips for Your Brick-and-Mortar Store
    2. Elevate Your Outdoor Space: Choosing the Perfect Outdoor Furniture
    3. Factors to Consider When Choosing a Self-Service Advertising Platform
    4. Watson’s Outdoor Patio Furniture in Sterling Heights
    5. Enhance Your Business Income With Great Advertising
    6. How Ad Networks Can Enhance Publisher Revenue
    7. The Next Evolution in Security: Embracing Fully Managed Alarm Management Ecosystems
    Previous ArticleTop 3 Tips for Buying a New Home
    Next Article Tips for Increasing Productivity in IT Employees
    Vlalithaa

    Related Posts

    From Click to Customer: Using Paid Search to Fuel Conversions

    June 27, 2025

    From Hype to Practical Value: How Marketers Can Make AI Work for Them

    May 22, 2025

    How to Boost Brand Awareness on Social Media

    February 4, 2025
    Add A Comment

    Comments are closed.

    Follow Us
    Recent Posts

    The Top Ways To Protect Your Eye Health Every Day Here In Australia

    July 7, 2025

    Installing an indoor led screen: What You Need to Know

    July 7, 2025

    How the Bernheim Law Firm Helps Out Victims of Wildfires

    July 4, 2025

    The Ultimate Guide to Residential Air Conditioner Installation

    July 4, 2025

    Airline Safety and Comparisons

    July 4, 2025

    Simple Home Staging Tips That Make a Big Impact

    July 4, 2025

    How Do Tariffs Affect Consumer Prices and Small Businesses?

    July 4, 2025

    6 Common Myths About Selling Your Business to Your Employees

    July 4, 2025
    About
    About

    Get the latest news, analysis, and advice on the world of business, finance, investing, and money management on our comprehensive website.

    Facebook
    Recent Posts

    The Top Ways To Protect Your Eye Health Every Day Here In Australia

    July 7, 2025

    Installing an indoor led screen: What You Need to Know

    July 7, 2025

    How the Bernheim Law Firm Helps Out Victims of Wildfires

    July 4, 2025
    Popular

    4 Ways a Family Law Firm Can Help You

    December 16, 2021

    Pharmacy Tech Advances: Empowering Healthcare for Tomorrow 

    July 1, 2025

    When Will My Blog Start To Make Money ?

    July 3, 2019
    © 2025 Bakenstein.com. All Rights Reserved.
    • Home
    • Contact Us
    • Sitemap
    • Feed
    • Privacy Policy

    Type above and press Enter to search. Press Esc to cancel.