We see signs every day, but we typically don’t give them much thought. They come in myriad forms – vinyl graphics, vehicle wraps and banners, for starters. When you need one, knowing your sign’s proposed placement and reason for existing will determine what style you should settle upon.
Informational Versus Persuasive
Know your sign’s purpose. Some are designed purely to convey critical information. Regulatory signs, for instance, tell where to go, how to drive or otherwise avoid danger. Often, these come in the form of aluminum-backed boards, making them easy to install alongside roads. Sticker decals are another common choice, as they are elementary to affix and subsequently remove from walls.
Alternatively, if you wish to promote your business or product, you need a sign that creates an emotional response. This means you can be as expressive and original as your imagination allows. Options vary from multi-hued neon to eye-catching, one-of-a-kind statues. One attractive option is to commission a painted mural, either placed along your building’s side or splayed on the ground and pointing inside.
Indoors Versus Outside
Determine where your sign will be located. If it is to remain outdoors, remember that it will be subject to all forms of weather, so select a sturdy construction that will reliably endure environmental onslaughts.
Indoor signs can be permanent fixtures, but establishments sometimes need ones that facilitate replacement without causing structural damage. Additionally, inside signage allows for targeted information such as daily drink specials or discount notifications that benefit from smaller sizing. You can have extra fun with these by utilizing unusual shapes and dimensions.
Before ordering a flashy constellation of letters to advertise your tattoo parlor, erect a pyramid to steer pedestrians away from danger or spring for a digital screen to inform hungry diners, mull over your sign’s placement and mission. Doing so will smoothen installation and enhance its ultimate effectiveness.
