If you own or operate a brick and mortar store, you’re likely always trying to think about ways that you can get more people through your doors. Even if you have an online sales website in addition to your physical store, being in a store will often inspire people to spend more money on items that they see on shelves or as part of a sale. So to help you bring in more money to your business, here are three ways to encourage more people to come into your store.
Use Effective Signage
When people are walking past your store, a great way to grab their attention and entice them to come into your store is to use effective signage from a company like national sign company. According to Rieva Lesonsky, a contributor to SmallBizTrends.com, if the weather happens to be bad on a particular day, you could also use a banner or other advertising material put just inside your store to catch the eye of passersby. If you’re able to use this signage to share news about a sale taking place inside or to somehow brighten the day of those walking by your storefront, you could bring in more people than if you had no signage communicating with foot traffic
Don’t Underestimate Landscaping
Even if the area in front of your storefront isn’t very expansive, you still shouldn’t underestimate how important landscaping is in front of your store to help welcome visitors. A well kept concrete slab is much more welcoming than broken up pavement or an area that’s always in constant construction. But if you are lucky enough to have an area in front of your store that you can landscape, RetailDoc.com recommends that you plant flowers or shrubs that will attract the eye of those passing by. You might even want to incorporate lights in your landscaping so your storefront can look great day and night.
Offer In-Store Discounts
While it’s great to get people coming to your website, as was mentioned above, there’s just something about seeing the merchandise in real life that can entice people into buying more. Knowing this, Alexandra Sheehan, a contributor to Shopify.com, suggests that you offer in-store discount or promotions that are only available to customers that actually come to your location. This will encourage people who were going to make a purchase from you anyway to then come into the store so they can save a few bucks while also opening them up to the chance of making even more purchases from you in the long run.
If you’re having trouble getting people to come into your store and make purchases from you, consider using the tips mentioned above to help you get a greater amount of the people going by your location to come in and see you.