According to the U.S. Census Bureau, approximately 40 million Americans relocate each year. If these individuals happen to be business owners, that typically means their business must come along with them.
If you are a business owner who is thinking about Business Relocation, here are some tips to keep in mind to ensure it is a successful transition.
One of the biggest considerations you will need to think about when making a business move is cost of living — because it can vary widely. If you are moving your business to a bigger city with a larger population, you may need to consider a higher cost of living affecting everything from rent for your business to rent for your home to goods and services needed to get your business set up. It may be helpful to start this thought process with a checklist of expenses.
One of the most important factors in any business relocation is communicating the change with employees, vendors and with, most importantly, customers. Just because you are leaving an area doesn’t mean the feelings and needs of your customers should be ignored. This is especially true if you plan to serve customers online.
When you move to a new area and your business is set up, you will need marketing to get the word out. That effort may begin with updating your website and creating a Google business profile, but it should also include a brand awareness campaign, social media efforts and perhaps even a press release that connects you with local media outlets.