Content marketing for a Real Estate business is the process where you would create, edit, and promote content related to your niche for marketing purposes.
Your content could be a video, blog post, or social media post – anything that helps you to attract new customers and nurture the existing ones to retain them.
With widespread awareness about the power of digital marketing, you would be able to see almost everyone applying various marketing strategies to their business. Many of them blindly copy the content strategy of other brands. However, that wouldn’t necessarily work out well as what works for one brand or niche might not work for others.
First, you need to create a basic content strategy by asking yourself these questions;
- For whom are you making the content?
- Why do you want to make the content?
- What kind of content are you planning to create?
- Where will you post your content?
- How are you going to create the content?
Now, let us dive a little deeper into each of these questions.
For Whom You are Creating the Content?
Clearly defining the audience, you are trying to approach with your content is the primary step. And this clarity would act as a guiding light to keep you on track and for your efforts to create content.
In the case of email marketing, if you already have your email list, this will be straightforward. And by any chance, if you don’t have one, and have no clue how to find email addresses you may use the email hunter tools like GetEmail.io to bulk search the email addresses of your prospects.
You may test the accuracy of their result by using the freemium package. With this package, you would be able to find ten email addresses per month. Since this tool deploys the big data and machine learning algorithm, their prediction of the email addresses is of high accuracy.
And for your YouTube channel and other social media channels, you may define your target audience persona such as their gender, age, employment type, etc.
Why Do You Want to Create the Content?
Everything we intend to do has a purpose; This applies to your content marketing effort too.
So, why do you want to create content?
Well, it could be to increase your real estate business brand awareness among the potential audience, nurture interest, educate your audience why you are the best solution for them, and ultimately intrigue them to buy from you.
You may even demonstrate how valuable your projects are, get the most out of your purchase process, and build brand loyalty.
What’s your primary goal? You might have a clear answer for this now!
What Kind of Content Are You Planning to Create?
Now, list down the types of content you will create. Each type of content can serve more than a single purpose.
Where will You Post Your Content?
This process could be pretty overwhelming as there are many publishing options.
Since you are just starting your content marketing journey, you shouldn’t run behind every channel.
And then never commit the mistake of choosing the platform randomly.
Think of two to three channels that are best for your business. You can decide this by understand where your potential audience will spend most of their time.
How Are You Going to Create the Content?
It’s effortless. You need some people such as content writers, graphic designers, social media managers, etc., products, and services like MailChimp, Ahrefs, GetEmail.io, Grammarly, Adobe Photoshop, Illustrator, etc., to execute your content marketing plan.
Having a content marketing strategy is indispensable for ensuring that the content you create has a purpose.
In a nutshell, you can;
- Create blog posts about relevant topics that people search for on the search engines like Google and YouTube.
- Create a video of your under-construction projects and completed projects.
- You may retain a potential audience and build brand loyalty using real estate investment-oriented hacks in your social media handles or website.